A Healthier You Is A Safer You
Client: Workplace Safety & Health
Agency: Gyro/Merkle B2B
Executive Creative Director: Theophileus Tan
Creative Director: Geraldine Oh
Creative Group Head: Kenny Foong
The ask was to think of a big campaign to refresh WSH’s “Take Time To Take Care” proposition, stay relevant to COVID-19, and be distinctly bold in the government ad space.
So we thought of an idea that would feature some quirky characters: a sleepy work zombie driving a forklift, a perpetually-ill office worker encased in a tissue box, and a dehydrated raisin in a production line-up–all of whom are headed for disaster at their workplace.