G.O.
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Love Fades, Style Doesn’t.

Client: CCILU

Agency: ManghamGaxiola McgarryBowen
Creative Partner: Robert Gaxiola
Senior Copywriter: Geraldine Oh
Junior Art Director: Ashley Tang

It was Spring 2016, and our client needed a fresh angle and insight to market their men's and ladies' shoes.

As a team, we brainstormed for an idea that involved a couple. And the thought of “love fades, style doesn’t” simply stuck.

The idea eventually materialised as a vibrant campaign of outdoor posters, lookbook, microsite, and a cheeky facebook photo app that scratches out your ex’s face. So you can erase the bad vibes, move on, and embrace your forever stylish self!

The idea eventually materialised as a vibrant campaign of outdoor posters, lookbook, microsite, and a cheeky facebook photo app that scratches out your ex’s face. So you can erase the bad vibes, move on, and embrace your forever stylish self!

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