Pure Japanese Denim

Client: Bobson Jeans

Agency: ManghamGaxiola McgarryBowen
Creative Partner: Robert Gaxiola
Senior Copywriter: Geraldine Oh
Senior Art Director: Joel Ng
Art Director: Earl Kea

This was an integrated campaign done for Bobson Japan, who required a complete brand refresh and launch campaign to drive sales and awareness in the Philippines.

The problem was that nobody knew that their jeans were crafted with high-quality denim in Japan. Hence, the need to really go Japanese.

All Sony Alpha: Window To The Soul Google: Search For Change Intel: Dharavi Heineken: Thank God It's Monday WSH: A Healthier You Is A Safer You CPF: Date Night DBS Bank: Woman’s Card Nivea: Never Stop Caring Greenfields: Honest Milk Bobson: Pure Japanese Denim CIMB Bank: Regional Scholarship CCILU: Love Fades, Style Doesn’t Expedia: You’re Already There

Sony Alpha: Window To The Soul Google: Search For Change Intel: Dharavi Heineken: Thank God It's Monday WSH: A Healthier You Is A Safer You CPF: Date Night DBS Bank: Woman’s Card Nivea: Never Stop Caring Greenfields: Honest Milk Bobson: Pure Japanese Denim CIMB Bank: Regional Scholarship CCILU: Love Fades, Style Doesn’t Expedia: You’re Already There