Sony Alpha | Real-time Eye AF for the Human Eye | Featuring Michael Yamashita

Window To The Soul

Fashion editorial

2019 Kancil Award Winner
Client: Sony

Agency: Leo Burnett, Singapore
Executive Creative Director: Eric Yeo
Creative Director: Adrian Yeap
Copy Consultant: Geraldine Oh
Production House: Think Tank

Sony wanted a campaign to launch their Alpha 7RIII’s Eye Autofocus technology with National Geographic photographer, Michael Yamashita. And I had the honour of writing the script and chronicling his journey to exotic Ladakh in India.



Sony Alpha | Real-time Eye AF for the Human Eye | Featuring Michael Yamashita