Client: Nivea Indonesia
Agency: ManghamGaxiola McgarryBowen
Creative Partner: Robert Gaxiola
Senior Copywriter: Geraldine Oh
Production House: Retto Wasabi
Nivea Indonesia needed a social campaign to create hype and engagement around their range of 6 deodorants for women.
And what did we come up with?
An idea that champions the success of 6 inspiring Indonesian women who have made an impact in fashion, tech, beauty, education and the environment.
We secretly filmed the influencers’ loved ones first, before surprising them on set with the videos of their mothers, sisters and BFFs who touched their hearts with a touchy question: if they care about themselves as much as their causes?
The video was aired on YouTube and posted on the Nivea Indonesia Instagram page with #neverstopcaring as the campaign line, garnering multiple views there, and all 6 of the influencer’s IG pages too. The sales of the deodorants increased by 54% for Nivea Indonesia, which says a lot about the effectiveness of this social campaign.
