Client: Expedia
Agency: ManghamGaxiola McgarryBowen
Creative Partner: Robert Gaxiola
Senior Copywriter: Geraldine Oh
Senior Art Director: David Wong
A famous creative director at Ogilvy once said to me, “When writing a TV commercial, think about either making your audience cry or laugh.”
In the case of these Thai and Singapore spots created for Expedia's regional brand campaign, I think we managed to make our viewers do the latter.
