Client: Google
Agency: Superson
Agency Partner: Antti Toivonen
Creative Lead/Writer: Geraldine Oh
Creatives: Ken Priyahitha + Nhung Dao
Production Houses: BaliProd + YAM
As women strive to conform to society's unfair expectations placed on them, their search history is often a reflection of their worries and insecurities. And that was the insight that led us to create this social campaign for Google S.E.A., in celebration of International Women’s Day this year.
The intention was to show how these inspiring women in Indonesia and Vietnam have challenged those expectations, searched for change, and found their own paths.
With over 36 million combined views on TikTok and over 200,000 likes on Instagram for Google Indonesia, the videos were not only proof that it was a successful campaign for our client. But it also sparked conversations and hopefully something in women to search for what empowers them–the next time they Google.