2005 Effie Award Winner
Client: DBS Bank
Agency: David, Ogilvy & Mather Singapore
Copywriter: Geraldine Oh
Art Director: Dennis Goh
Illustrator: Andy Yang
The brief was to create a brand campaign in print to acknowledge the sacrifices and strengths of the women in Singapore.
From the fiercely independent executive, to the tireless mum who puts in a full day before she goes to work–this card is for her.
As for me, I guess I ended up earning an EFFIE for writing the copy, while pregnant with my own little girl.