Date Night

Client: Central Provident Fund

Agency: Saatchi & Saatchi, Singapore
Executive Creative Director: Gayle Lim
Freelance Copy Consultant: Geraldine Oh
Senior Art Directors: Jing Chen, Grace Gumala

Romance can be awkward when it turns into a whole family affair. This spot humours a problem that most young Singaporean couples face: wanting their own homes but not knowing where to start.

So we urged them to take their first step to home ownership with the Central Provident Fund at: http://cpf.gov.sg/BeReady